OSTROV
Since 2021, Donstroy had not changed OSTROV’s advertising concept. When the developer decided to refresh its communications, it launched a major pitch. We took part and won — and OSTROV’s advertising became our project.
Winner
WOW Awards
“OSTROV” is the Russian word for “island.”
The new concept was built around a simple idea: the project had grown and expanded. We wanted not just to communicate this change, but to illustrate it through a visual metaphor.
The letter “O” in the name OSTROV stretches out and transforms into a yacht’s wake on the water. So a graphic device becomes part of the story of the project itself.